An introduction to marketing experimentation methods, applications, and problems

An introduction to marketing experimentation methods, applications, and problems

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Bibliographic Details
Main Author:	Venkatesan, M. 1936-
Other Authors:	Holloway, Robert J. (joint author)
Format:	Book
Published:	New York Free Press 1971
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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