An introduction to marketing experimentation methods, applications, and problems

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Bibliographic Details
Main Author:	Venkatesan, M. 1936-
Other Authors:	Holloway, Robert J. (joint author)
Format:	Book
Published:	New York Free Press 1971
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .V45 1971
100	1	#	\|a Venkatesan, M. \|c 1936-
245	1	1	\|a An introduction to marketing experimentation \|b methods, applications, and problems \|c [by] M. Venkatesan [and] Robert J. Holloway
260	#	#	\|a New York \|b Free Press \|c 1971
300	#	#	\|a 141 p. \|b illus. \|c 28 cm
504	#	#	\|a Bibliography: p. 139-141.
650	#	0	\|a Marketing research
700	1	#	\|a Holloway, Robert J. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32541
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