An introduction to marketing experimentation methods, applications, and problems
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| Format: | Book |
| Published: |
New York
Free Press
1971
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 141 p. illus. 28 cm |
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| Bibliography: | Bibliography: p. 139-141. |
| ISBN: | T000009011 |
Experimental marketing