Consumer market research handbook

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Bibliographic Details
Other Authors: Worcester, Robert M, Downham, John
Format: Unknown
Published: Amsterdam New York New York, N.Y., U.S.A. North-Holland Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. 1986
Edition:3rd rev. and enl. ed
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Description
Item Description:Includes index.
Physical Description:ix, 840 p. ill. 25 cm
Bibliography:Bibliography: p. 773-801.
ISBN:0444700226