Exploring marketing research

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Bibliographic Details
Main Author:	Zikmund, William G.
Format:	Unknown
Published:	Chicago Dryden Press 1989
Edition:	3rd ed.
Series:	Dryden Press series in marketing
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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001	wils-32538
020	#	#	\|a 0030229634 (hbk.)
090	0	0	\|a HF5415.2 \|b .Z54 1989
100	1	#	\|a Zikmund, William G.
245	1	0	\|a Exploring marketing research \|c William G. Zikmund
250	#	#	\|a 3rd ed.
260	#	#	\|a Chicago \|b Dryden Press \|c 1989
300	#	#	\|a xxi, 824 p. \|b ill. \|c 26 cm.
490	1	#	\|a Dryden Press series in marketing
504	#	#	\|a Includes bibliographies and indexes
650	#	0	\|a Marketing research
830	#	1	\|a Dryden Press series in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32538
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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