Innovation and new product marketing

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Bibliographic Details
Main Author:	Midgley, David F
Format:	Book
Published:	London Croom Helm 1977
Subjects:	Product management New products Diffusion of innovations
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0856642657
090	0	0	\|a HD69.N4 \|b M53 1977
100	1	#	\|a Midgley, David F
245	1	1	\|a Innovation and new product marketing \|c David F. Midgley
260	#	#	\|a London \|b Croom Helm \|c 1977
300	#	#	\|a 296 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes indexes.
504	#	#	\|a Bibliography: p. 281-290.
650	#	0	\|a Product management
650	#	0	\|a New products
650	#	0	\|a Diffusion of innovations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32537
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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