Marketing management strategy cases and problems

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Bibliographic Details
Main Author:	Shaw, Steven J
Other Authors:	Willenborg, John F. (joint author), Stanley, Richard E. (joint author)
Format:	Book
Published:	New York Appleton-Century-Crofts 1971
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-32529
020	#	#	\|a 0390801968
090	0	0	\|a HF5415.13 \|b .S5 1971
100	1	#	\|a Shaw, Steven J
245	1	1	\|a Marketing management strategy \|b cases and problems \|c [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others
260	#	#	\|a New York \|b Appleton-Century-Crofts \|c 1971
300	#	#	\|a xvi, 294 p. \|c 24 cm
504	#	#	\|a Bibliography: p. 291.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Willenborg, John F. \|e joint author
700	#	#	\|a Stanley, Richard E. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32529
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|