Marketing research selected readings

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Bibliographic Details
Main Author: Seibert, Joseph C. (comp)
Other Authors: Wills, Gordon (joint comp)
Format: Book
Published: Harmondsworth Penguin 1972
Series:Penguin modern management readings
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:392 p. illus., forms. 19 cm
Bibliography:Includes bibliographies.
ISBN:0140801251