Marketing research a short course for professionals
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| Format: | Book |
| Published: |
New York
Wiley
1976
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| Series: | Wiley professional development programs
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- 1. Decisions, systems, and information
- 2. Models and model building
- 3. Marketing information systems
- 4. Organizing for marketing information
- 5. Marketing information
- 6. Internal sales and cost information
- 7. External information
- 8. Se
Marketing research state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society