Marketing research a short course for professionals

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Bibliographic Details
Main Author:	Schoner, Bertram
Other Authors:	Uhl, Kenneth P. (joint author)
Format:	Unknown
Published:	New York Wiley 1976
Series:	Wiley professional development programs
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32527
020	#	#	\|a 0471020052
090	0	0	\|a HF5415.2 \|b .S38 1976
100	1	#	\|a Schoner, Bertram
245	1	1	\|a Marketing research \|b a short course for professionals \|c Bertram Schoner, Kenneth P. Uhl
260	#	#	\|a New York \|b Wiley \|c 1976
300	#	#	\|a 1 case (13 pamphlets \|b ill.) \|c 27 cm
490	1	#	\|a Wiley professional development programs
500	#	#	\|a Title from case.
505	1	#	\|a 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Se
650	#	0	\|a Marketing research
700	1	#	\|a Uhl, Kenneth P. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32527
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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