Marketing research

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Bibliographic Details
Main Author: Parasuraman, A
Format: Book
Published: Reading, Mass. Addison-Wesley 1986
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Online Access:Click Here to View Status and Holdings.
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001 wils-32524
020 # # |a 0201060515 
090 0 0 |a HF5415.2  |b .P37 1986 
100 1 # |a Parasuraman, A 
245 1 1 |a Marketing research  |c A. Parasuraman 
260 # # |a Reading, Mass.  |b Addison-Wesley  |c 1986 
300 # # |a xiv, 831 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32524 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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