Marketing research and knowledge development an assessment for marketing management

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Bibliographic Details
Main Author:	Myers, John G
Other Authors:	Massy, William F. (joint author), Greyser, Stephen A. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980
Subjects:	Marketing research > United States
Online Access:	Click Here to View Status and Holdings.
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