Marketing research and knowledge development an assessment for marketing management

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Bibliographic Details
Main Author:	Myers, John G
Other Authors:	Massy, William F. (joint author), Greyser, Stephen A. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980
Subjects:	Marketing research > United States
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .M945 1980
100	1	#	\|a Myers, John G
245	1	1	\|a Marketing research and knowledge development \|b an assessment for marketing management \|c John G. Myers, William F. Massy, Stephen A. Greyser
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1980
300	#	#	\|a xiv, 306 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing research \|z United States
700	1	#	\|a Massy, William F. \|e joint author
700	#	#	\|a Greyser, Stephen A. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32522
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