Marketing research and knowledge development an assessment for marketing management

Marketing research and knowledge development an assessment for marketing management

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Bibliographic Details
Main Author: Myers, John G
Other Authors: Massy, William F. (joint author), Greyser, Stephen A. (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1980
Subjects:
Marketing research > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 306 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0135576865

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