Marketing research measurement and method

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Bibliographic Details
Main Author:	Tull, Donald S
Other Authors:	Hawkins, Del I
Format:	Book
Published:	New York Macmillan Pub. Co. 1987
Edition:	4th ed
Subjects:	Marketing research > Case studies Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.2 \|b .T83 1987
100	1	#	\|a Tull, Donald S
245	1	0	\|a Marketing research \|b measurement and method \|b a text with cases \|c Donald S. Tull and Del I. Hawkins
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b Macmillan Pub. Co. \|c 1987
300	#	#	\|a xvi, 845 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing research \|v Case studies
650	#	0	\|a Marketing research
700	1	#	\|a Hawkins, Del I
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32520
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