Analysis and decision making cases for marketing management

Saved in:

Bibliographic Details
Main Author:	Mathews, H. Lee
Other Authors:	Dolich, Ira J. (joint author), Wilson, David T. (joint author)
Format:	Book
Published:	[Englewood Cliffs, N.J. Prentice-Hall 1971
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32518
020	#	#	\|a 0130326313
090	0	0	\|a HF5415 \|b .M336 1971
100	1	#	\|a Mathews, H. Lee
245	1	1	\|a Analysis and decision making \|b cases for marketing management \|c [by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson
260	#	#	\|a [Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1971
300	#	#	\|a xii, 251 p. \|b illus. \|c 23 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Dolich, Ira J. \|e joint author
700	#	#	\|a Wilson, David T. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32518
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|