Analysis and decision making cases for marketing management

Analysis and decision making cases for marketing management

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Bibliographic Details
Main Author: Mathews, H. Lee
Other Authors: Dolich, Ira J. (joint author), Wilson, David T. (joint author)
Format: Unknown
Published: [Englewood Cliffs, N.J. Prentice-Hall 1971
Subjects:
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 251 p. illus. 23 cm
Bibliography:Includes bibliographical references.
ISBN:0130326313

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