Analysis and decision making cases for marketing management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
[Englewood Cliffs, N.J.
Prentice-Hall
1971
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 251 p. illus. 23 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0130326313 |
Marketing decision making analytic framework and cases