Marketing research

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Wales, Hugh G. (joint author), Taylor, Donald Arthur 1923- (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall [1970
Edition:3d ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 645 p. 25 cm
Bibliography:Bibliography: p. 618-632.
ISBN:0135575532