Marketing research
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| Other Authors: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xviii, 616 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 591-599. |
| ISBN: | 0135576520 |
MARKETING RESEARCH An Applied Orientation