The dynamics of mass communications media in the digital age
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds vi...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2005
|
| Edition: | 8 th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Dominick, Joseph R. |e author |
| 245 | 1 | 4 | |a The dynamics of mass communications |b media in the digital age |c Joseph R. Dominick |
| 250 | # | # | |a 8 th ed. |
| 264 | # | 1 | |a Boston |b McGraw Hill |c 2005 |
| 300 | # | # | |a xxiv, 494 pages |b illustrations |c 25 cm |e 2 compact disk [4 3/4 in] |
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| 338 | # | # | |a audio disc |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing. |
| 650 | # | 0 | |a Mass media |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=325051 |
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The dynamics of mass communication media in the digital age