The dynamics of mass communications media in the digital age
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds vi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2005
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| Edition: | 8 th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing. |
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| Item Description: | Includes index |
| Physical Description: | xxiv, 494 pages illustrations 25 cm 2 compact disk [4 3/4 in] |
| ISBN: | 0071111166 0072885793 |
The dynamics of mass communication media in the digital age