Marketing research

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Rubin, Ronald S
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall 1987
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-32504
020 # # |a 0135578280 
090 0 0 |a HF5415.2  |b .M3555 1987 
100 1 # |a Luck, David Johnston 
245 1 1 |a Marketing research  |c David J. Luck, Ronald S. Rubin 
250 # # |a 7th ed 
260 # # |a Englewood Cliffs, NJ  |b Prentice-Hall  |c 1987 
300 # # |a xvii, 683 p.  |b ill.  |c 25 cm 
500 # # |a Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Marketing research 
700 1 # |a Rubin, Ronald S 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32504 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam