Marketing research

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Rubin, Ronald S
Format: Unknown
Published: Englewood Cliffs, NJ Prentice-Hall 1987
Edition:7th ed
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Description
Item Description:Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Physical Description:xvii, 683 p. ill. 25 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0135578280