Marketing research a structure for decision making
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| Main Author: | |
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| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1980
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xxii, 628 p. ill. 24 cm |
| ISBN: | 0201002051 |
Marketing research an aid to decision making