Research for marketing decisions

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Bibliographic Details
Main Author:	Green, Paul E
Other Authors:	Tull, Donald S. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1978
Edition:	4th ed
Series:	Prentice-Hall international series in management
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0137741588
090	0	0	\|a HF5415.2 \|b .G68 1978
100	1	#	\|a Green, Paul E
245	1	1	\|a Research for marketing decisions \|c Paul E. Green, Donald S. Tull
250	#	#	\|a 4th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1978
300	#	#	\|a xiii, 673 p. \|b ill. \|c 24 cm
490	1	#	\|a Prentice-Hall international series in management
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p.645-658.
650	#	0	\|a Marketing research
700	1	#	\|a Tull, Donald S. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32494
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