Research for marketing decisions
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1978
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| Edition: | 4th ed |
| Series: | Prentice-Hall international series in management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xiii, 673 p. ill. 24 cm |
| Bibliography: | Bibliography: p.645-658. |
| ISBN: | 0137741588 |
Research for marketing decisions