Handbook of consumer motivations the psychology of the world of objects.

Handbook of consumer motivations the psychology of the world of objects.

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Bibliographic Details
Main Author: Dichter, Ernest 1907-
Format: Unknown
Published: New York McGraw-Hill 1964
Series:McGraw-Hill series in marketing and advertising
Subjects:
Motivation research (Marketing)
Online Access:Click Here to View Status and Holdings.
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