Handbook of consumer motivations the psychology of the world of objects.

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Bibliographic Details
Main Author:	Dichter, Ernest 1907-
Format:	Unknown
Published:	New York McGraw-Hill 1964
Series:	McGraw-Hill series in marketing and advertising
Subjects:	Motivation research (Marketing)
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a T000008998
090	0	0	\|a HF5415.3 \|b .D5 1964
100	1	#	\|a Dichter, Ernest \|c 1907-
245	1	1	\|a Handbook of consumer motivations \|b the psychology of the world of objects. \|c Drawings by Robert Glaisek
260	#	#	\|a New York \|b McGraw-Hill \|c 1964
300	#	#	\|a xvi, 486 p. \|b illus. \|c 21 cm
490	1	#	\|a McGraw-Hill series in marketing and advertising
504	#	#	\|a Bibliography: p. 479-480.
650	#	0	\|a Motivation research (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32491
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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