Handbook of consumer motivations the psychology of the world of objects.
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1964
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 486 p. illus. 21 cm |
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| Bibliography: | Bibliography: p. 479-480. |
| ISBN: | T000008998 |
Consumer motivation series