Marketing research
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1957
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 798 p. illus. 24 cm |
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| ISBN: | T000008997 |
MARKETING RESEARCH AN APPLIED ORIENTATION