The marketing research process a managerial approach to purchasing relevant information for decision making

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Bibliographic Details
Main Author: Cox, Keith Kohn
Other Authors: Enis, Ben M. (joint author)
Format: Book
Published: Pacific Palisades, Calif. Goodyear Pub. Co. [1972
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32486
020 # # |a 0876205449 
090 0 0 |a HF5415.2  |b .C649 1972 
100 1 # |a Cox, Keith Kohn 
245 1 4 |a The marketing research process  |b a managerial approach to purchasing relevant information for decision making  |c [by] Keith K. Cox and Ben M. Enis 
260 # # |a Pacific Palisades, Calif.  |b Goodyear Pub. Co.  |c [1972 
300 # # |a xiv, 622 p.  |b illus.  |c 25 cm 
504 # # |a Includes bibliographies. 
650 # 0 |a Marketing research 
650 # 0 |a Decision making 
700 1 # |a Enis, Ben M.  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32486 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam