The marketing research process a managerial approach to purchasing relevant information for decision making

The marketing research process a managerial approach to purchasing relevant information for decision making

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Bibliographic Details
Main Author: Cox, Keith Kohn
Other Authors: Enis, Ben M. (joint author)
Format: Book
Published: Pacific Palisades, Calif. Goodyear Pub. Co. [1972
Subjects:
Marketing research
Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 622 p. illus. 25 cm
Bibliography:Includes bibliographies.
ISBN:0876205449

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