Basic marketing research
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
1988
|
| Series: | Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32479 | ||
| 020 | # | # | |a 0030229898 |
| 090 | 0 | 0 | |a HF5415.2 |b .C49 1988 |
| 100 | 1 | # | |a Churchill, Gilbert A |
| 245 | 1 | 1 | |a Basic marketing research |c Gilbert A. Churchill, Jr |
| 260 | # | # | |a Chicago |b Dryden Press |c 1988 |
| 300 | # | # | |a xvii, 765 p. |b ill. |c 27 cm |
| 490 | 1 | # | |a Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32479 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Basic marketing research