Test marketing
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
London
Business Publications
1967
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| Series: | An Advertiser's weekly marketing book
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Translation of Der Testmarkt; Instrument des Marketing. |
|---|---|
| Physical Description: | 3-123 p. tables. 24 cm |
| Bibliography: | Bibliography: p. 117-119. |
| ISBN: | T000008995 |
Marketing research instructor's manual with test bank and transparency 
Marketing Research an applied orientation