Marketing research text and cases

Marketing research text and cases

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Bibliographic Details
Main Author: Boyd, Harper W
Other Authors: Westfall, Ralph L. (joint author), Stasch, Stanley F. (joint author)
Format: Book
Published: Homewood, Ill. R. D. Irwin 1977
Edition:4th ed
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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