Marketing research text and cases

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Westfall, Ralph L. (joint author), Stasch, Stanley F. (joint author)
Format:	Book
Published:	Homewood, Ill. R. D. Irwin 1977
Edition:	4th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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001	wils-32476
020	#	#	\|a 0256018383
090	0	0	\|a HF5415.2 \|b .B65 1977
100	1	#	\|a Boyd, Harper W
245	1	1	\|a Marketing research \|b text and cases \|c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
250	#	#	\|a 4th ed
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1977
300	#	#	\|a xii, 692 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing research
700	1	#	\|a Westfall, Ralph L. \|e joint author
700	#	#	\|a Stasch, Stanley F. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32476
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam