Promotion persuasive communication in marketing

Saved in:

Bibliographic Details
Main Author:	Tillman, Rollie
Other Authors:	Kirkpatrick, C. A. Charles Atkinson
Format:	Unknown
Published:	Homewood, Ill. R. D. Irwin 1968
Subjects:	Sales promotion
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32466
020	#	#	\|a T000008993
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .T56 1968
100	1	#	\|a Tillman, Rollie
245	1	0	\|a Promotion \|b persuasive communication in marketing \|c [by] Rollie Tillman and C.A. Kirkpatrick
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1968
300	#	#	\|a xii, 477 p. \|b illus., facsims. \|c 24 cm
504	#	#	\|a Bibliography: p. 465-469.
650	#	0	\|a Sales promotion
700	1	#	\|a Kirkpatrick, C. A. \|q Charles Atkinson
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32466
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|