Promotion persuasive communication in marketing

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Bibliographic Details
Main Author: Tillman, Rollie
Other Authors: Kirkpatrick, C. A. Charles Atkinson
Format: Book
Published: Homewood, Ill. R. D. Irwin 1968
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a T000008993 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415  |b .T56 1968 
100 1 # |a Tillman, Rollie 
245 1 0 |a Promotion  |b persuasive communication in marketing  |c [by] Rollie Tillman and C.A. Kirkpatrick 
260 # # |a Homewood, Ill.  |b R. D. Irwin  |c 1968 
300 # # |a xii, 477 p.  |b illus., facsims.  |c 24 cm 
504 # # |a Bibliography: p. 465-469. 
650 # 0 |a Sales promotion 
700 1 # |a Kirkpatrick, C. A.  |q Charles Atkinson 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32466 
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