Promotion persuasive communication in marketing
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Format: | Book |
Published: |
Homewood, Ill.
R. D. Irwin
1968
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32466 | ||
020 | # | # | |a T000008993 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415 |b .T56 1968 |
100 | 1 | # | |a Tillman, Rollie |
245 | 1 | 0 | |a Promotion |b persuasive communication in marketing |c [by] Rollie Tillman and C.A. Kirkpatrick |
260 | # | # | |a Homewood, Ill. |b R. D. Irwin |c 1968 |
300 | # | # | |a xii, 477 p. |b illus., facsims. |c 24 cm |
504 | # | # | |a Bibliography: p. 465-469. |
650 | # | 0 | |a Sales promotion |
700 | 1 | # | |a Kirkpatrick, C. A. |q Charles Atkinson |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32466 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |