Promotion persuasive communication in marketing

Promotion persuasive communication in marketing

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Bibliographic Details
Main Author: Tillman, Rollie
Other Authors: Kirkpatrick, C. A. Charles Atkinson
Format: Book
Published: Homewood, Ill. R. D. Irwin 1968
Subjects:
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 477 p. illus., facsims. 24 cm
Bibliography:Bibliography: p. 465-469.
ISBN:T000008993

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