Launching new products in competitive markets
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Wiley
1974
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "A Halsted Press book." |
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| Physical Description: | vi, 184 p. illus. 25 cm |
| ISBN: | 0852270240 |
Launching new products in competitive markets 
Simulated Test Marketing Technology for Launching Successful New Products