Promotional strategy managing the marketing communications process
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Homewood, Ill.
R.D. Irwin
1983
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| Edition: | 5th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Promotional Strategy managing the marketing communications process