Promotional strategy managing the marketing communications process
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Main Author: | Engel, James F |
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Other Authors: | Kinnear, Thomas C. 1943-, Warshaw, Martin R. |
Format: | Unknown |
Published: |
Homewood, Ill.
R.D. Irwin
1983
|
Edition: | 5th ed |
Series: | Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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