Promotional strategy managing the marketing communications process

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Bibliographic Details
Main Author:	Engel, James F
Other Authors:	Kinnear, Thomas C. 1943-, Warshaw, Martin R.
Format:	Unknown
Published:	Homewood, Ill. R.D. Irwin 1983
Edition:	5th ed
Series:	Irwin series in marketing
Subjects:	Marketing > Management Marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 025602846X
090	0	0	\|a HF5415 \|b .E65 1983
100	1	#	\|a Engel, James F
245	1	1	\|a Promotional strategy \|b managing the marketing communications process \|c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
250	#	#	\|a 5th ed
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1983
300	#	#	\|a xv, 655 p., [4] p. of plates \|b ill. (some col.) \|c 25 cm
490	1	#	\|a Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
650	#	0	\|a Advertising
700	1	#	\|a Kinnear, Thomas C. \|c 1943- \|y joint author
700	#	#	\|a Warshaw, Martin R. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32460
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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