Promotional strategy managing the marketing communications process

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Bibliographic Details
Main Author: Engel, James F
Other Authors: Kinnear, Thomas C. 1943-, Warshaw, Martin R.
Format: Unknown
Published: Homewood, Ill. R.D. Irwin 1983
Edition:5th ed
Series:Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 655 p., [4] p. of plates ill. (some col.) 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:025602846X