Promotional strategy managing the marketing communications process
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Homewood, Ill.
R.D. Irwin
1983
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| Edition: | 5th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 655 p., [4] p. of plates ill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 025602846X |
Promotional Strategy managing the marketing communications process