How industrial advertising and promotion can increase marketing power
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| Format: | Unknown |
| Published: |
New York
AMACOM
1973
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 141 p. 24 cm |
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| ISBN: | 0814453074 |
Advertising and promotion 
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE