Promotion analysis, creativity, and strategy

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Bibliographic Details
Main Author:	Dommermuth, William P
Format:	Book
Published:	Boston, Mass. Kent Pub. Co. 1984
Subjects:	Advertising Marketing Sales promotion Consumers
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32453
020	#	#	\|a 0534031064
090	0	0	\|a HF5415 \|b .D64 1984
100	1	#	\|a Dommermuth, William P
245	1	1	\|a Promotion \|b analysis, creativity, and strategy \|c William P. Dommermuth
260	#	#	\|a Boston, Mass. \|b Kent Pub. Co. \|c 1984
300	#	#	\|a xvii, 745 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
650	#	0	\|a Marketing
650	#	0	\|a Sales promotion
650	#	0	\|a Consumers
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32453
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|