Promotion analysis, creativity, and strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Boston, Mass.
Kent Pub. Co.
1984
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xvii, 745 p. ill. 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0534031064 |
Promotion analysis, creativity, and strategy 
MaxiMarketing The new direction in advertising, promotion, and marketing strategy