Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes

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Bibliographic Details
Main Author: Boyer, Kenneth Karel 1967-
Other Authors: Frohlich, Markham T, Hult, G. Tomas M
Format: Unknown
Published: New York American Management Association 2005
Edition:1st ed
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Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction
  • The great divide between customers and retailers
  • Decoupled extended supply chains
  • Semi-exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing