Promotion a behavioral view

Promotion a behavioral view

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Levy, Sidney J. 1921- (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall [1967
Series:	Prentice-Hall foundations of marketing series
Subjects:	Communication Sales promotion Advertising
Online Access:	Click Here to View Status and Holdings.
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