Promotion a behavioral view
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
[1967
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| Series: | Prentice-Hall foundations of marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and promotion management
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Advertising and Promotion An Integrated Marketing Communications Perspective
