Promotion a behavioral view

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Levy, Sidney J. 1921- (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall [1967
Series:	Prentice-Hall foundations of marketing series
Subjects:	Communication Sales promotion Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a T000008990
090	0	0	\|a HF5821 \|b .B634 1967
100	1	#	\|a Boyd, Harper W
245	1	1	\|a Promotion \|b a behavioral view \|c [by] Harper W. Boyd, Jr. [and] Sidney J. Levy
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c [1967
300	#	#	\|a 115 p. \|b illus. \|c 23 cm
490	1	#	\|a Prentice-Hall foundations of marketing series
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Communication
650	#	0	\|a Sales promotion
650	#	0	\|a Advertising
700	1	#	\|a Levy, Sidney J. \|c 1921- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32450
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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