Promotion a behavioral view

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Bibliographic Details
Main Author: Boyd, Harper W
Other Authors: Levy, Sidney J. 1921- (joint author)
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice-Hall [1967
Series:Prentice-Hall foundations of marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:115 p. illus. 23 cm
Bibliography:Includes bibliographical references.
ISBN:T000008990